The Stuff of Heroes Newsletter Vol 3, No. 7 for executives, managers, leaders, and entrepreneurs on leadership, strategy, business, marketing, management, and entrepreneurship.

IN THIS ISSUE:

William A. Cohen, Touro University International and The Institute of Leader Arts

Baron Henri Jomini

The Use of Heuristics in Persuasion: Deriving Cues on Source Expertise from Argument Quality

Torsten Reimer
University of Basel and North Dakota State University

Rui Mata
Max-Planck-Institute for Human Development, Berlin

Markus Stoecklin
University of Basel

THE ART OF THE STRATEGIST IS MY LATEST BOOK. IT IS PUBLISHED BY AMACOM IN NEW YORK AND IS NOW IN PRINT AND AVAILABLE AT YOUR LOCAL BOOKSTORE - - -

It has been recommended by CEOs of companies, generals (including the former Chief of Staff of NATO and the former Chief of Staff of the Israeli Army), professors of strategy, ambassadors, and more. Here is a direct link to the publisher's web site for more information about the book: http://www2.amanet.org/books/catalog/081440782X.htm

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