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Vol. 3, No. 3  

The Journal of Leadership Applications

Editorial Comments

As you can see, this issue has been expanded in several ways.  We have increased the number of articles both by contributions and through the publication of historical works such as that by Walter Dill Scott.  In the future we will include cutting edge research articles by academic researchers. These will be peer-reviewed by an editorial review board which is currently being assembled.  All of these are cyber-linked from our cover page. In addition, we including for the first time, links to appropriate articles of merit on the Internet. A subscription to The Journal of Leadership Applications continues to be free, supported by my Institute of Leader Arts. We would appreciate your comments regarding these changes and innovations. Please write me at wcohen@stuffofheroes.com . 

Here is a little about each article.

Your Integrity May Have a Tremendous Impact --- On You! 

William A. Cohen, Touro University International and the Institute of Leader Arts

When I was a young officer I had an integrity challenge that changed my life. I related it in one of my books, but at the time I was reluctant to reveal that I was the central character. In the preface to the book, I indicated that some of those interviewed did not want their true names revealed.  One of those who fell in this category was me! However, the incident had such a powerful affect on my life that I think it important that you know it was me, what went through my mind, and the effect it has had on me since. In the article I quote an updated version of the story from the book using the character I created to represent me but I editorialize with my actual thoughts.

Loyalty as a Means of Increasing Human Efficiency

Walter Dill Scott, Northwestern University

Walter Dill Scott wrote the remarkable business book on leadership and management, Increasing Human Efficiency in Business  from which this article is taken in 1910.Yet it deals with many of the issues which still challenge us today. Scott looks into techniques that are cutting edge such as the use of modeling techniques and pleasure versus the impact of salary on performance as motivators. Maslow did his work forty years later. Yet Scott easily anticipates the hierarchy of needs. Only relatively recently has the impact of commitment, knowledge, “making success a habit” and continual improvement been identified as elements of leader interest. But Scott covers them all. In this article, Scott discusses loyalty not as a virtue alone, but as a way of increasing efficiency and productivity.

The Hidden Costs of Unethical Behavior

Michael Josephson, The Josephson Institute of Ethics

Michael Josephson was a successful attorney who gave up law and a number of successful business ventures to found the Josephson Institute of Ethics. His untiring efforts have lead to numerous awards and recognition by U.S. Presidents. His daily CBS radio broadcasts have promoted the very important concepts of ethics, integrity and honor in which I strongly believe. I am very proud of the fact that although I have never met Mr. Josephson personally, he has quoted comments in my books on several occasions. In this report published by his institute, he documents the real costs of unethical behavior and the real benefits of doing what is right.

The “E-Literature”: A Framework for Understanding the Accumulated Knowledge about Internet Marketing

Hande Kimiloglu, Bogazici University, Istanbul Turkey 

Finally, in this issue, Hande Kimiloglu reports from The Academy of Marketing Science Review, 2004 No. 6 and discusses the state of the art of Internet marketing as well as providing an extensive literature review of the discipline. 

Bill Cohen, Editor

Click here to: return to this issue's Cover Page with links to all articles in this issue.