"Leadership can only be learned by practice and through example. So that's how Professor Cohen serves it up." - Robert A. Lutz, Chairman, General Motors Corporation

TESTIMONIALS FROM VERY IMPORTANT PEOPLE FOR OUR SEMINARS, BOOKS, AND SPEECHES

"Dare the Impossible - Achieve the Extraordinary."

" . . . important, and will have the success it deserves. - Peter F. Drucker, world famous management thinker  "A first class primer on the elusive subject of leadership.” - Gen H. Norman Schwarzkopf “. . . a must read by aspiring leaders in and out of uniform” – Alexander Haig, Jr. former Secretary of State  "Leaders in all three sectors will find inspiration in the fourteen stratgies this remarkable new leadership resource provides." - Frances Hesselbein, Chair, Leader to Leader Institute, former CEO, Girl Scounts of America "...very, very well done." - Senator Barry Goldwater "Leadership can only be learned by practice and through example. So that's how Professor Cohen serves it up." - Robert A. Lutz, Chairman, General Motors Corporation " . . . to all who want to develop the strategic skills that lead to success. - General James E. Dalton, USAF, Ret., Former Chief of Staff, Supreme Headquarters Allied Powers Europe (NATO) and President, Logicon, RDA". . . clear, well organized, simply put, and straight talking."  J. B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer Science Corporation" Scores of anecdotes and examples show how these 10 principles are essential to every successful business strategy, but also sports, politics and even romance!"  - Reginald Rhein, former Business Week magazine writer and current Washington editor of Scrip World Pharmaceutical News. "Bravo! . . .  If you plan strategy, implement it, or ever think about it . . ." Dave Logan, Ph.D, Associate Dean for Executive Education, Marshall School of Business, University of Southern California and Co-author of The Coaching Revolution " The Art of the Strategist provides a solid way to deal with complex issues and to keep all organizations moving toward a common goal. Don't ever face your day without it." Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International Development " General Cohen has successfully identified the ten essential elements of strategy and strategic leadership.  Master the ten principlesand you will master your competition!" - Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat Marwick and author  of Strategic Renewal: Becoming a High-Performance Organization ". . . a sure recipe for success. " Harvey Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers West "Dr. Cohen has thoroughly and intelligently distilled from history the basic strategic principles that successful businesses must use." Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand Strategy, and former Chairman of the Strategy Department, Industrial College of the Armed Forces "The Art of the Strategist makes new contributions to the knowledge of strategy."Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms Control and Disarmament Agency and Assistant Secretary of Defense for International Security Policy " a guide to solid success, by means of the art  of  leadership, of common sense and of courage and focused faith."Lt. General (Res) Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Forces) "Thank you for imparting your vision. Your speech was powerful and encouraging." - Susan F. Kirkland, President, Junior Management Association "Good logic, and a novel approach.” - James Wood, Chairman and CEO, The Great Atlantic and Pacific Tea Company, Inc. "Makes a significant contribution to the art of leadership." - Admiral Elmo R. Zumwalt, former Chief of Naval Operations "Contributes to more effective leadership at many levels and in many different environments." - Gen Andrew J. Goodpaster, former Supreme Allied Commander, Europe, president, the Atlantic Alliance "Leaders need to learn these techniques Bill Cohen vividly explains." - Mary Kay Ash, Chairman Emeritus, Mary Kay Cosmetics "Your presentation was extremely well received and was instrumental in achieving the goals I established." Lt. Gen Roger G. DeKok, Commander, Space and Missile Systems Center "Excellent piece of work . . . can be of great assistance to those willing to make the committment . . .” - John B. Curcio, Chairman and CEO, Mack Trucks, Inc. "Most impressive."- John Ong, Former Chairman, The BF Goodrich Company, Ambassador to Norway "If you can afford just one book on this subject, get this one." The Christian Science Monitor " "Worth its weight in ROI." Venture Magazine "A real breakthrough." Dr. Richard H. Buskirk, Director of the Entrepreneurship Program, University of Southern California "Full of excellent examples and analogies. Well Done!" - Frank Popoff, President and CEO, The Dow Chemical Company “I’ve already referred to The Stuff of Heroes a couple of times in my daily radio program and it has helped me put to use some of the principles.” – Thomas S. Haggai, Chairman and CEO, IGA, Inc. “This is not just 'the stuff of heroes.'It is the stuff of all leaders for the millenium.” – Phillip B. Rooney, Vice Chairman, The Servicemaster Company “What I enjoyed most was the way you made your points through stories and anecdotes. – Dan McKinnon, President North American Airlines “My congratulations. The Stuff of Heroes is fantastic! – Jerry Fogel, CAE, President and CEO, Martin Fromm and Associates, Inc. “The Stuff of Heroes is timeless. Cohen casts a wide net – back through time and across many disciplines. He has found the secret of what makes great leaders do great things. There’s a lot of wisdom here. I can’t think of anyone who wouldn’t benefit.” - Ernest Micek, CEO, Cargill, Inc. “. . .  fascinating. You have a real winner.” – Erick Laine, CEO, ALCAS Corporation “I liked your book a lot. It is unique in its approach. – F. Kenneth Iverson, Chairman and CEO, the Nucor Corporation “There is a tremendous amount of value, especially for the young generation of leaders who have not experienced military service or learned leadership lessons through the “scars of battle.” – Jeffrey M. Schmidt, President Schmidt-Cannon International "I wish I had read it as I moved up the ranks through general, and especially when I became a "Fortune 500" corporate officer." Lt Gen W. D. Johnson, VP Baxter Int'l, Inc. former Chief of Staff, Strategic Air Command and Director, Defense Nuclear Agency  "Congratulations . . . 400 hundred of our jaded chargers gave you a standing ovation!” - Steve Weber, Western Zone Manager, Vector Marketing Corp. "You outdid yourself with your strategic planning workshop for my executive team . . . may be worth millions to us." - Richard N. Groves, Chairman of the Board, NAVCO "Bill Cohen has ideas we need to know to lead.” - General  Ronald R. Fogleman, former Chief of Staff, U.S. Air Force "...easy to understand first, second, third, and fourth steps"- Freeman Gosden, Jr., President, Foote, Cone & Belding Direct “Excellent piece of work . . .can be of great assistance to those willing to make the commitment.” - John B. Curcio, Chairman of the Board, President and CEO, Mack Trucks, Inc." Your assistance was a key element to our growth.” - Robert F. Swette, Senior Vice President and Director of Business Development, MagneTek ". . . all the things that should have been clear to our military and civilian leaders over the last five decades. God bless you." - Michael L. Ferguson, Attorney to Sports Figure Emmitt Johnson "Following his own universal rules, Dr. Cohen absolutely knows his stuff." Barry Gordon, Past (and longest serving) President, Screen Actors Guild "Your presentation was relevant and I am extremely pleased." Brig Gen Robert P. Belihar   "Cohen is remarkable not only for his acumen, but also for his morality and humility. Where Cohen leads, any entrepreneur would do well to follow.” – Entrepreneur Magazine  "The Eight Universal laws of Leadership isn't just good stuff - it's THE RIGHT STUFF"- Frank Borman, former Astronaut and CEO, Eastern Airlines

TO CONTACT US: CALL (626) 350-1500 or (626) 390-1364

wcohen@stuffofheroes.com

   "Cohen is remarkable not only for his acumen, but also for his morality and humility. Where Cohen leads, any entrepreneur would do well to follow.” – Entrepreneur Magazine