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Books for executives, managers, leaders, and entrepreneurs on leadership, strategy, business, marketing, management, and entrepreneurship.

. . . a must read by aspiring leaders in and out of uniform” – Gen. Alexander Haig, Jr. former Secretary of State


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Text Box: Major General Bill Cohen with General Nguyen Cao Ky, former Vice President and Prime Minister and Commander of the South Vietnamese Air Force 








A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher

Published by AMACOM 2008

This book set sales records with foreign rights sales --- the highest in AMACOM's 45-year old history by better than 100%!

Translated into Japanese, Chinese for mainland China, China for Taiwan, Korean, Portuguese, Spanish for South America, Spanish for Spain, Indonesian


Long considered the world’s greatest thinker and writer on management, Peter Drucker’s teachings continue to inspire leaders everywhere. From 1975 to 1979, author William Cohen studied under the Great Man and became the first graduate of his doctoral program. What Drucker taught him literally changed his life. In a matter of a few years, he was recommissioned in the Air Force and rose to the rank of major general. Eventually, he became a full professor, management consultant, multibook author, and university president – as well as maintaining a nearly lifelong friendship with the master.

In A Class with Drucker, Cohen shares many of Drucker’s teachings that never made it into his countless books and articles, ideas that were offered to his students in classroom or informal settings. Cohen expands on Drucker’s lessons with personal anecdotes about his teacher’s personality, lack of pretension, and interactions with students and others. He also shows how Drucker’s ideas can be applied to the real-world challenges managers face today. Now every reader can benefit from Drucker’s thoughts on such topics as:

* what everybody knows is frequently wrong * why everyone should approach problems with their ignorance * top executives should stay no longer than six years * some so-called menial tasks can only be done by the boss * what everyone needs to be an effective manager * why self-confidence is a necessity

Enlightening and intriguing, A Class with Drucker will enable anyone to gain from the timeless wisdom of the inspiring man himself.


A fresh look at the timeless wisdom of Peter Drucker. This riveting book reveals previously unpublished ideas that Drucker shared with his students and offers a glimpse into what it was like to know the man himself. -  Edward T. Reilly, President and CEO, American Management Association

A Class with Drucker is more than a book – it is a great gift, bringing Peter Drucker and his classroom alive for all of us who never had the privilege of a class with Drucker . . .  Bill Cohen’s journey with Drucker adds a new dimension to our understanding and appreciation and keeps the Drucker legacy vibrant and alive for future generations. - Frances Hesselbein, Chairman and Founding President Leader to Leader Institute

Bill Cohen brings that laboratory of learning alive to those of us who didn't have the pleasure, privilege or opportunity to sit at the feet of the master in Peter's classroom.  One can feel the energy, the humor, the discipline, the interaction, the edge, the energy, the simplicity and the relevance of Peter's practice of teaching.  This is a gift Bill has produced as a way of returning the favor and blessing of Peter's friendship and caring for Bill over more 30 years. - Ira Jackson, Dean Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University

Of the thousands of testaments written about a giant of our times – none can rival this. Only one person in the world could have written this book.  Bill Cohen spent years at the “feet of the master” and has learned well the lessons only Drucker could have taught.  Cohen has captured the essence of Drucker in every page of this marvelous book.  Bravo, Bill – Peter would be proud! – Bill Bartmann, Billionaire Business Coach and winner of the National Entrepreneur Award from NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation

Entertaining and thought provoking, Bill Cohen combines Peter Drucker's teaching methods and classroom stories with personal vignettes and insights. An excellent  read for all interested in awakening their managerial thinking. - Len Kwiatkowski, Brigadier General, USAF, Ret.,  Vice President and General Manager Military Space Programs, Lockheed Martin Space Systems Co

Bill Cohen has given us a practical guide to some of Peter Drucker's most essential teachings, but he has done so in a style that you don't often find in a volume on management. This is a book marked by cherished memories, deep affection and a sense of joy—a student's tender tribute to a master teacher. -- - Rick Wartzman, director of the Drucker Institute at Claremont Graduate University and co-author of The King of California: J.G. Boswell and the Making of a Secret American Empire.

 “Bill Cohen was a singularly stimulating and attractive student from whom my colleagues on the faculty and I learned at least as much as we could teach him.” – Peter F. Drucker, 1983



The Wisdom of the Generals: From Adversity to Success and Fear to Victory (Prentice Hall Press, 2001)

           Editorial Review: A unique collection of words of inspiration from military leaders throughout the ages plus illuminating discussions from a former U.S. Air Force officer and corporate leader of the application of each saying to everyday life. From Alexander the Great to Colin Powell, outstanding military leaders have inspired troops to victory not by action alone, but by words of courage and conviction. William A. Cohen, author of the newly revised management classic, Wisdom of the Generals, brings together 150 resounding pronouncements and reflections from the world's most celebrated military leaders, from ancient times to recent history. Cohen then illustrates the practical lessons learned from these leaders which can be applied to everyday life. 

Translated into Hebrew, Arabic, and Portuguese. 




The New Art of the Leader, Prentice-Hall, 2000, 2002

Editorial Review: A fully updated edition of the management classic--widely praised by CEOs and military commanders--celebrating military leadership as a winning model for effective leadership in business. Recent research published  in Fortune Magazine and The Wall Street Journal not only laud military methods for business, but one survey indicates that the military profession is one of the most respected in the country. William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and a corporate executive, now updates his best-selling leadership manual for a new generation of aspiring leaders. With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of  military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and Howard Schultz (CEO, Starbucks).The New Art of the Leader teaches exactly how to apply military leadership techniques from all military services, many countries, and many centuries to modern businesses using dramatic examples from both combat and civilian organizations.

First edition Recommended by Barry Goldwater, Fortune 500 CEOs, the Supreme Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval Operations and others.  Translated into German, Korean, Arabic, Indonesian, Spanish, Chinese, Bulgarian, Russian, Japanese, and Danish. Selected as a Best Business Book of the Year by Library  Journal. Macmillan Fast Track selection. Audio version in Japanese.




The Stuff of Heroes: The Eight Universal Laws of Leadership, Longstreet Press, 1998.

An eye-opening look at how leadership skills in combat can yield dramatic results in the business world. 

A Los Angeles Times Best Seller. General Ronald Fogleman, USAF (Ret) former Chief of Staff, USAF wrote the foreword to this book. It was recommended by General H. Norman Schwarzkopf, USA (Ret), General Alexander Haig, Jr. former Secretary of State, Barry Gordon, Past (and longest serving) President, Screen Actors Guild, Frank Borman, former Astronaut and CEO, Eastern Airlines, Robert A. Lutz, Chairman, General Motors Corporation Corporation, Phillip B. Rooney, Vice Chairman, The Servicemaster Company and many others.  





SECRETS OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE - ACHIEVE THE EXTRAORDINARY represents my recent massive study into special operations leadership techniques --- not just one special ops organization, and not just U.S. special ops, but foreign as well. So there are techniques gleamed from U.S. Special Forces, Delta Force, SEALS, Marine Recon, Air Commandos, Rangers, SAS, Israeli Sayeret Makal and more going back not just to World War II, but through 7000 years of warfare. This is NOT a "business is war" book, but you will learn how to apply these eye opening concepts directly to business and other organizations.

About this book, Frances Hesselbein, former President of the Girl Scouts of America, Chairperson of the Leader to Leader Institute wrote:

"Leaders in all three sectors will find inspiration in the fourteen strategies this remarkable new leadership resource provides. It's not about theory. but stirring lessons from leaders in action in every chapter."

Former Ranger Brace Barber, author of No Excuse Leadership wrote:

Immediately engaging. Immediately useful. Invaluable insights for business leaders who want to gain a competitive advantage by taking ordinary resources and using them extraordinarily."

Available now online or at your local bookstore.






The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory,  AMACOM, 2004, Hard Cover

Editorial Review: What can two thousand years of winning strategy do for your business?
From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons.  With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

Translated into Korean and Russian.  Special English edition published for India, Sri Lanka, Nepal, Bangladesh, and Pakistan. This book was recommended by General James B. Dalton, Former Chief of Staff of NATO (who also wrote the forward),  J. B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer Science Corporation , Reginald Rhein, former Business Week magazine writer and current Washington editor of Scrip World Pharmaceutical News, Dave Logan, Ph.D, Associate Dean for Executive Education, Marshall School of Business, University of Southern California and Co-author of The Coaching Revolution Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International Development , Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat Marwick and author  of Strategic Renewal: Becoming a High-Performance OrganizationHarvey Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers West, Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand Strategy, and former Chairman of the Strategy Department, Industrial College of the Armed Forces, Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms Control and Disarmament Agency and Assistant Secretary of Defense for International Security Policy Lt. General (Res) Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Force)  

TO CONTACT US: CALL (626) 350-1500 or (626) 390-1364 or write 

"Makes a significant contribution to the art of leadership." - Admiral Elmo R. Zumwalt, former Chief of Naval Operations

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