.
. . a must read by aspiring leaders in and out of uniform” – Gen. Alexander
Haig, Jr. former Secretary of State
A DESCRIPTION OF A FEW OF THE 50+ BOOKS WRITTEN BY DR. COHEN AND
PUBLISHED IN 21 LANGUAGES
"Extraordinary
achievements demand heroic leaders."




A Class with Drucker: The Lost Lessons of the
World's Greatest Management Teacher
Published by AMACOM 2008
This book set sales records with foreign
rights sales --- the highest in AMACOM's 45-year old history by better than
100%!
Translated into Japanese, Chinese for mainland
China, China for Taiwan, Korean, Portuguese, Spanish for South America, Spanish
for Spain, Indonesian
Long considered the world’s greatest thinker and
writer on management, Peter Drucker’s teachings continue to
inspire leaders everywhere. From 1975 to 1979, author William
Cohen studied under the Great Man and became the first graduate
of his doctoral program. What Drucker taught him literally
changed his life. In a matter of a few years, he was
recommissioned in the Air Force and rose to the rank of major
general. Eventually, he became a full professor, management
consultant, multibook author, and university president – as well
as maintaining a nearly lifelong friendship with the master.
In A Class with Drucker, Cohen shares many of
Drucker’s teachings that never made it into his countless books
and articles, ideas that were offered to his students in
classroom or informal settings. Cohen expands on Drucker’s
lessons with personal anecdotes about his teacher’s personality,
lack of pretension, and interactions with students and others.
He also shows how Drucker’s ideas can be applied to the
real-world challenges managers face today. Now every reader can
benefit from Drucker’s thoughts on such topics as:
* what everybody knows is frequently wrong * why everyone
should approach problems with their ignorance * top executives
should stay no longer than six years * some so-called menial
tasks can only be done by the boss * what everyone needs to be
an effective manager * why self-confidence is a necessity
Enlightening and intriguing, A Class with Drucker will
enable anyone to gain from the timeless wisdom of the inspiring
man himself.
|
PRAISE FOR A CLASS WITH DRUCKER
A fresh look at the timeless wisdom
of Peter Drucker. This riveting book reveals previously unpublished ideas that
Drucker shared with his students and offers a glimpse into what it was like to
know the man himself. - Edward T. Reilly, President and CEO, American
Management Association
A Class with
Drucker
is more than a book – it is a great gift, bringing Peter Drucker and his
classroom alive for all of us who never had the privilege of a class with
Drucker . . . Bill Cohen’s journey with Drucker adds a new dimension to our
understanding and appreciation and keeps the Drucker legacy vibrant and alive
for future generations. - Frances Hesselbein, Chairman and Founding President
Leader to Leader Institute
Bill Cohen
brings that laboratory of learning alive to those of us who didn't have the
pleasure, privilege or opportunity to sit at the feet of the master in Peter's
classroom. One can feel the energy, the humor, the discipline, the interaction,
the edge, the energy, the simplicity and the relevance of Peter's practice of
teaching. This is a gift Bill has produced as a way of returning the favor and
blessing of Peter's friendship and caring for Bill over more 30 years. - Ira
Jackson, Dean Peter F. Drucker and Masatoshi Ito Graduate School of Management,
Claremont Graduate University
Of the
thousands of testaments written about a giant of our times – none can rival
this. Only one person in the world could have written this book. Bill Cohen
spent years at the “feet of the master” and has learned well the lessons only
Drucker could have taught. Cohen has captured the essence of Drucker in every
page of this marvelous book. Bravo, Bill – Peter would be proud! – Bill
Bartmann, Billionaire Business Coach and winner of the National Entrepreneur
Award from NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation
Entertaining
and thought provoking, Bill Cohen combines Peter Drucker's teaching methods and
classroom stories with personal vignettes and insights. An excellent read for
all interested in awakening their managerial thinking. - Len Kwiatkowski,
Brigadier General, USAF, Ret., Vice President and General Manager Military
Space Programs, Lockheed Martin Space Systems Co
Bill Cohen
has given us a practical guide to some of Peter Drucker's most essential
teachings, but he has done so in a style that you don't often find in a volume
on management. This is a book marked by cherished memories, deep affection and a
sense of joy—a student's tender tribute to a master teacher. -- - Rick
Wartzman, director of the Drucker Institute at Claremont Graduate University and
co-author of The King of California: J.G. Boswell and the Making of a Secret
American Empire.
“Bill Cohen
was a singularly stimulating and attractive student from whom my colleagues on
the faculty and I learned at least as much as we could teach him.” – Peter F.
Drucker, 1983

The Wisdom of the Generals: From Adversity to
Success and Fear to Victory (Prentice Hall Press, 2001)
Editorial Review: A unique collection of words of inspiration from military
leaders throughout the ages plus illuminating discussions from a former U.S. Air
Force officer and corporate leader of the application of each saying to everyday
life. From Alexander the Great to Colin Powell, outstanding military leaders
have inspired troops to victory not by action alone, but by words of courage and
conviction. William A. Cohen, author of the newly revised management classic,
Wisdom of the Generals, brings together 150 resounding pronouncements and
reflections from the world's most celebrated military leaders, from ancient
times to recent history. Cohen then illustrates the practical lessons learned
from these leaders which can be applied to everyday life.
Translated into Hebrew, Arabic, and Portuguese.

The
New Art of the Leader, Prentice-Hall, 2000, 2002
Editorial Review: A fully updated edition of the management classic--widely
praised by CEOs and military commanders--celebrating military leadership as a
winning model for effective leadership in business. Recent research published
in Fortune Magazine and The Wall Street Journal not only laud military methods
for business, but one survey indicates that the military profession is one of
the most respected in the country. William Cohen, a prolific author of business
books who has a wealth of leadership experience as both a military officer and a
corporate executive, now updates his best-selling leadership manual for a new
generation of aspiring leaders. With a firm focus on the practical and the
attainable, Cohen shows precisely how to apply the winning tactics of military
leadership to modern business. This revised edition features outstanding
leadership examples from Desert Storm and Bosnia, including the experiences of
General Norman Schwarzkopf and General Colin Powell. Every concept and every
technique is demonstrated by a real life example from battle and/or the
boardroom. It also showcases the skills and drive of remarkable business
leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and
Howard Schultz (CEO, Starbucks).The New Art of the Leader teaches exactly how to
apply military leadership techniques from all military services, many countries,
and many centuries to modern businesses using dramatic examples from both combat
and civilian organizations.
First edition Recommended by Barry Goldwater, Fortune 500
CEOs, the Supreme
Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval
Operations and others. Translated
into German, Korean, Arabic, Indonesian, Spanish, Chinese, Bulgarian,
Russian, Japanese,
and Danish. Selected as a Best
Business Book of the Year by Library
Journal. Macmillan Fast Track selection. Audio version in Japanese.

The Stuff of Heroes: The Eight
Universal Laws of Leadership, Longstreet Press, 1998.
An eye-opening look at how leadership skills in combat can yield dramatic
results in the business world.
A Los Angeles Times Best Seller.
General Ronald Fogleman, USAF (Ret) former Chief of Staff, USAF
wrote the foreword to this book.
It was recommended by General H. Norman Schwarzkopf, USA (Ret),
General Alexander Haig, Jr. former Secretary of State,
Barry Gordon, Past (and longest serving) President, Screen Actors Guild, Frank Borman, former Astronaut and CEO, Eastern Airlines,
Robert A. Lutz, Chairman, General
Motors Corporation Corporation,
Phillip B. Rooney, Vice Chairman, The Servicemaster Company
and many others.

SECRETS OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE;
ACHIEVE THE EXTRAORDINARY, AMACOM, 2006, Hard Cover
SECRETS
OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE - ACHIEVE THE EXTRAORDINARY represents
my recent massive study into special operations leadership techniques --- not
just one special ops organization, and not just U.S. special ops, but foreign as
well. So there are techniques gleamed from U.S. Special Forces, Delta Force,
SEALS, Marine Recon, Air Commandos, Rangers, SAS, Israeli Sayeret Makal and more
going back not just to World War II, but through 7000 years of warfare. This is
NOT a "business is war" book, but you will learn how to apply these
eye opening concepts directly to business and other organizations.
About
this book, Frances Hesselbein, former President of the Girl Scouts of America,
Chairperson of the Leader to Leader Institute wrote:
"Leaders
in all three sectors will find inspiration in the fourteen strategies this
remarkable new leadership resource provides. It's not about theory. but stirring
lessons from leaders in action in every chapter."
Former
Ranger Brace Barber, author of No Excuse Leadership wrote:
Immediately
engaging. Immediately useful. Invaluable insights for business leaders who want
to gain a competitive advantage by taking ordinary resources and using them
extraordinarily."
Available
now online or at your local bookstore.
The
Art of the Strategist: 10 Essential Principles
for Leading
Your Company to Victory, AMACOM, 2004, Hard Cover
Editorial
Review: What can two thousand years of winning strategy do for your business?
From ancient battlefields to the modern business landscape, competitors have
tried innumerable approaches to conquering adversaries. Success for the victors
has taken many forms and traveled many paths, but at its heart, winning strategy
can be boiled down to ten universal principles. When learned and implemented,
these principals become powerful drivers of business excellence. Renowned
strategy expert William A. Cohen, whose considerable experience in the military,
corporate, and academic sectors forms the basis for The Art of the Strategist,
presents the timeless lessons. With examples including the conquests of Hannibal and Alexander the Great, the
political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger,
and the business successes of internet giant VeriSign and other high-profile
companies, The Art of the Strategist proves how superior strategy trumps
other factors in almost every competitive arena. The ten lessons in turn form a
roadmap to decisive victory in business.
Translated into Korean and Russian. Special English edition
published for India, Sri Lanka, Nepal, Bangladesh, and Pakistan. This book
was recommended by General James B. Dalton, Former Chief of Staff of NATO (who
also wrote the forward), J.
B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer
Science Corporation
, Reginald Rhein, former Business Week magazine writer and current
Washington editor of Scrip World Pharmaceutical News, Dave Logan, Ph.D,
Associate Dean for Executive Education, Marshall School of Business, University
of Southern California and Co-author of The
Coaching Revolution
, Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International
Development
, Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat
Marwick and author of Strategic
Renewal: Becoming a High-Performance Organization, Harvey
Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers
West, Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand
Strategy, and former Chairman of the Strategy Department, Industrial College of
the Armed Forces, Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms
Control and Disarmament Agency and Assistant Secretary of Defense for
International Security Policy
, Lt. General (Res)
Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Force)
TO
CONTACT US: CALL (626) 791-8973 or write wcohen@stuffofheroes.com
www.stuffofheroes.com
"Makes
a significant contribution to the art of leadership." - Admiral
Elmo R. Zumwalt, former Chief of
Naval Operations