. . . a must read by aspiring leaders in and out of uniform” – Gen. Alexander Haig, Jr. former Secretary of State

BOOKS, CD ROMS, AND VHS BY DR. COHEN AVAILABLE NOW

"Extraordinary achievements demand extraordinary leaders."

NEW BOOK!!!

                                    NEW BOOK!!!

A Class with Drucker: The Lost Lessons of the World's Greatest Management Teacher

Published by AMACOM - Release date November 2007

Available for advanced order at book stores or on the Internet

This book has already set sales records as pre-published foreign rights sales are the highest in AMACOM's 45-year old history.

ADVANCED PRAISE FOR A CLASS WITH DRUCKER

A fresh look at the timeless wisdom of Peter Drucker. This riveting book reveals previously unpublished ideas that Drucker shared with his students and offers a glimpse into what it was like to know the man himself. -  Edward T. Reilly, President and CEO, American Management Association

A Class with Drucker is more than a book – it is a great gift, bringing Peter Drucker and his classroom alive for all of us who never had the privilege of a class with Drucker . . .  Bill Cohen’s journey with Drucker adds a new dimension to our understanding and appreciation and keeps the Drucker legacy vibrant and alive for future generations. - Frances Hesselbein, Chairman and Founding President Leader to Leader Institute

Bill Cohen brings that laboratory of learning alive to those of us who didn't have the pleasure, privilege or opportunity to sit at the feet of the master in Peter's classroom.  One can feel the energy, the humor, the discipline, the interaction, the edge, the energy, the simplicity and the relevance of Peter's practice of teaching.  This is a gift Bill has produced as a way of returning the favor and blessing of Peter's friendship and caring for Bill over more 30 years. - Ira Jackson, Dean Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University

Of the thousands of testaments written about a giant of our times – none can rival this. Only one person in the world could have written this book.  Bill Cohen spent years at the “feet of the master” and has learned well the lessons only Drucker could have taught.  Cohen has captured the essence of Drucker in every page of this marvelous book.  Bravo, Bill – Peter would be proud! – Bill Bartmann, Billionaire Business Coach and winner of the National Entrepreneur Award from NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation

Entertaining and thought provoking, Bill Cohen combines Peter Drucker's teaching methods and classroom stories with personal vignettes and insights. An excellent  read for all interested in awakening their managerial thinking. - Len Kwiatkowski, Brigadier General, USAF, Ret.,  Vice President and General Manager Military Space Programs, Lockheed Martin Space Systems Co

Bill Cohen has given us a practical guide to some of Peter Drucker's most essential teachings, but he has done so in a style that you don't often find in a volume on management. This is a book marked by cherished memories, deep affection and a sense of joy—a student's tender tribute to a master teacher. -- - Rick Wartzman, director of the Drucker Institute at Claremont Graduate University and co-author of The King of California: J.G. Boswell and the Making of a Secret American Empire.

 “Bill Cohen was a singularly stimulating and attractive student from whom my colleagues on the faculty and I learned at least as much as we could teach him.” – Peter F. Drucker, 1983

A note about books carried in stock.

All books in stock can be autographed on request.

The books which I carry in stock are listed as: IN STOCK . The others can be obtained at your local book store or through amazon.com, barnesandnoble.com, or one of the other online book sellers.  

To order a book from this site, I need:

1. The name of the book or books.

2. Your name and shipping address.

3. Your VISA or Master Card number.

4. The expiration date.

To order books send the order to wcohen@stuffofheroes.com.

If you wish, you can give this information by telephone at (626) 791-8973.

All books in stock can be autographed at no extra charge on your request.

SALE - LIMITED QUANTITIES AVAILABLE WHILE SUPPLIES LAST 

CD ROM "The Leader's Library of Resources"

Contains: 

1.   The Complete Text of 5 Important Books for Leaders

•     The Autobiography of Benjamin Franklin

•     Sun Tzu

•     Xenophon's Anabus

•     Personal Memoirs of U.S. Grant

•      Increasing Human Efficiency in Business

2.   Direct Links to 100 Resource Books and Articles for Leaders Online Which Can Be Downloaded

3.    Links to Online Libraries of More Than 100,000 Free Books

4.    Links to More Than 1,000,000 Articles of Interest to Leaders Online

Original Price $ 99.95    Sale Price $49.95 + 6.95 p&h

Note: Because this CD was published in 2003, a few of the links in items 2-4 may no longer exist  - the majority however are still good.

Book: How To Make It Big as a Consultant, 2nd ed. Hardcover

See full description below for 3rd edition.

Original Price $ 26.95    Sales Price $13.95 + 6.95 p& h

_________________________________________________________________________

REGULAR STOCK

          IN STOCK

          The Wisdom of the Generals: From Adversity to Success and Fear to Victory (Prentice Hall Press, 2001), $22.00 + $6.95 p&h.

           Editorial Review: A unique collection of words of inspiration from military leaders throughout the ages plus illuminating discussions from a former U.S. Air Force officer and corporate leader of the application of each saying to everyday life. From Alexander the Great to Colin Powell, outstanding military leaders have inspired troops to victory not by action alone, but by words of courage and conviction. William A. Cohen, author of the newly revised management classic, Wisdom of the Generals, brings together 150 resounding pronouncements and reflections from the world's most celebrated military leaders, from ancient times to recent history. Cohen then illustrates the practical lessons learned from these leaders which can be applied to everyday life. 

Translated into Hebrew, Arabic, and Portuguese. 

HARD COVER EDITION ONLY IN STOCK

The New Art of the Leader, Prentice-Hall, 2000, 2002, Hard Cover $23.00 + $ 6.95 p&h

Editorial Review: A fully updated edition of the management classic--widely praised by CEOs and military commanders--celebrating military leadership as a winning model for effective leadership in business. Recent research published  in Fortune Magazine and The Wall Street Journal not only laud military methods for business, but one survey indicates that the military profession is one of the most respected in the country. William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and a corporate executive, now updates his best-selling leadership manual for a new generation of aspiring leaders. With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of  military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and Howard Schultz (CEO, Starbucks).The New Art of the Leader teaches exactly how to apply military leadership techniques from all military services, many countries, and many centuries to modern businesses using dramatic examples from both combat and civilian organizations.

First edition Recommended by Barry Goldwater, Fortune 500 CEOs, the Supreme Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval Operations and others.  Translated into German, Korean, Arabic, Indonesian, Spanish, Chinese, Bulgarian, Russian, Japanese, and Danish. Selected as a Best Business Book of the Year by Library  Journal. Macmillan Fast Track selection. Audio version in Japanese.

The Stuff of Heroes: The Eight Universal Laws of Leadership, Longstreet Press, 1998. Hard Cover (Limited Quantities in Stock) $24.00 + $6.95 postage and handling

An eye-opening look at how leadership skills in combat can yield dramatic results in the business world. 

A Los Angeles Times Best Seller. General Ronald Fogleman, USAF (Ret) former Chief of Staff, USAF wrote the foreword to this book. It was recommended by General H. Norman Schwarzkopf, USA (Ret), General Alexander Haig, Jr. former Secretary of State, Barry Gordon, Past (and longest serving) President, Screen Actors Guild, Frank Borman, former Astronaut and CEO, Eastern Airlines, Robert A. Lutz, Chairman, General Motors Corporation Corporation, Phillip B. Rooney, Vice Chairman, The Servicemaster Company and many others.  

IN STOCK

Stuff of Heroes on VHS: Full color, live, recording of Bill Cohen sharing his famous Stuff of Heroes presentation before a live audience.  It will demonstrate the 8 universal laws of leadership in such a way that you will never forget them. The Institute of Leader Arts, 2003. VHS 54 minutes in duration. $39.95 + $6.95 p&h

SECRETS OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE; ACHIEVE THE EXTRAORDINARY,  AMACOM, 2006, Hard Cover

SECRETS OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE - ACHIEVE THE EXTRAORDINARY represents my recent massive study into special operations leadership techniques --- not just one special ops organization, and not just U.S. special ops, but foreign as well. So there are techniques gleamed from U.S. Special Forces, Delta Force, SEALS, Marine Recon, Air Commandos, Rangers, SAS, Israeli Sayeret Makal and more going back not just to World War II, but through 7000 years of warfare. This is NOT a "business is war" book, but you will learn how to apply these eye opening concepts directly to business and other organizations.

About this book, Frances Hesselbein, former President of the Girl Scouts of America, Chairperson of the Leader to Leader Institute wrote:

"Leaders in all three sectors will find inspiration in the fourteen strategies this remarkable new leadership resource provides. It's not about theory. but stirring lessons from leaders in action in every chapter."

Former Ranger Brace Barber, author of No Excuse Leadership wrote:

Immediately engaging. Immediately useful. Invaluable insights for business leaders who want to gain a competitive advantage by taking ordinary resources and using them extraordinarily."

Available now online or at your local bookstore.

The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory,  AMACOM, 2004, Hard Cover

Editorial Review: What can two thousand years of winning strategy do for your business?
From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons.  With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business.

Translated into Korean and Russian.  Special English edition published for India, Sri Lanka, Nepal, Bangladesh, and Pakistan. This book was recommended by General James B. Dalton, Former Chief of Staff of NATO (who also wrote the forward),  J. B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer Science Corporation , Reginald Rhein, former Business Week magazine writer and current Washington editor of Scrip World Pharmaceutical News, Dave Logan, Ph.D, Associate Dean for Executive Education, Marshall School of Business, University of Southern California and Co-author of The Coaching Revolution ,  Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International Development , Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat Marwick and author  of Strategic Renewal: Becoming a High-Performance Organization,  Harvey Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers West, Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand Strategy, and former Chairman of the Strategy Department, Industrial College of the Armed Forces, Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms Control and Disarmament Agency and Assistant Secretary of Defense for International Security Policy ,  Lt. General (Res) Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Force)  

The Marketing Plan, 5th ed. John Wiley & Sons, Inc., 2005 - Soft Cover

Editorial Review: Easy-to-follow, step-by-step instructions will enable readers to develop a   professional marketing plan. A wealth of convenient forms focus attention and, once completed, serve as the basis of the marketing plan. Includes numerous sample plans which  motivate and reinforce comprehension.

Available now online or at your local bookstore.

LIMITED QUANTITIES IN STOCK

Model Business Plans for Service Businesses, John Wiley & Sons, 1995, Soft Cover, $22.95 plus $6.95 p&h  

LIMITED QUANTITIES IN STOCK

 

Model Business Plans for Product Businesses, John Wiley & Sons, 1995, Soft Cover, $22.95 plus $6.95 p&h  

Editorial Review: Supplies readers with twelve complete model plans that shows what an outstanding business plan should look like. All types of product businesses are covered—from selling computers to exercise equipment. These plans describe the target market; marketing plans and positioning and promotion strategies; financial projections including start-up, capital requirements, projected revenues and more.

 

The Entrepreneur and Small Business Marketing Problem Solver, John Wiley & Sons, 1991, Soft Cover

LIMITED QUANTITIES OF HARD COVER AND SOFT COVER IN STOCK

How To Make It Big As A Consultant,3rd ed AMACOM, 2001, Hard Cover $32.95 + $6.95 p&h Soft Cover $17.95 + $6.95 p&h.

Editorial Review: With over 70,000 copies in print--this is the classic guide to success in the demanding world of consulting. A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help! That's why HOW TO MAKE IT BIG AS A CONSULTANT keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career. Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:* Understand what clients think they need (and analyze if it's what they really need) * Market the business--both directly and indirectly * Create the structure for an assignment (proposals, pricing, contracts, scheduling) * Solve clients' problems (using the Harvard Case Study Method) * Structure and run the business (all the legal, tax, and insurance issues) * Grow and evolve to become an outstanding consultant--one that clients turn to again and again.

Selected as a Best Business Book of the Year by Library Journal. Macmillan abridged books selection. Translated into Italian and Spanish. Fortune Book Club Selection. Newbridge Communications Executive Book Club selection.

Available now online or at your local bookstore.

LIMITED QUANTITIES IN STOCK; PUBLISHED IN SOFT COVER ONLY

Since I wrote the first edition in 1982, The Entrepreneur and Small Business Problem Solver has sold almost 100,000 copies. Several years ago the Christian Science Monitor did a review on an earlier edition and wrote:  "If you get just one book on entrepreneurship, get this one."

Here's the official editorial review: 

"For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help.

"This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs.

"Inside, you'll find world-class guidance on these topics and more:

• How and where to find start-up capital
• Insuring your business
• Extending credit and collecting debts
• Financial record-keeping
• Carrying out marketing research
• Pricing products and services
• Marketing and advertising your business
• Doing business and marketing online
• Recruiting and managing employees
• Protecting your business and avoiding rip-offs"

Fortune Book Club selection.

 

Developing a Winning Marketing Plan, John Wiley and Sons, 1987.  

 IMPORTANT NOTE FROM THE AUTHOR: This book is outdated and purchase is no longer  recommended. The book, THE MARKETING PLAN (shown elsewhere) is current and published by the same publisher.

Translated into Italian and Spanish.

IN STOCK

 

Marketing Your Small Business Made E-Z (with Marshall Reddick), Made Easy Products,  Inc., 2000, Soft Cover $14.95 + $6.95 p&h

All the tools to make your small business a success, from marketing research and test marketing on a budget to developing powerful product distribution.

Marketing Your Small Business Made E-Z (with Marshall Reddick), Made Easy Products,  Inc., 2000, CD ROM $14.95 + $6.95 p&h

 

IN STOCK

Break the Rules: The Secret Code to Finding a Great Job Fast, AMACOM, 2001, Soft Cover, $15.00 + $6.95 p&h

Editorial Review: In this fast-paced, high-tech era, job-hopping has become a job in itself and the competition is fierce. To be successful, job seekers need a strategy that makes them stand out. In this revolutionary book, Dr. William Cohen presents the techniques to gain an upper-hand in the market and find not just a good job, but a great one. Turning conventional advice on its head, and following the notion that “rules are made to be broken,” this unique guide lists every important rule of job hunting one must break in order to land a top-notch job. For example, rarely send a resume, always disregard the instructions in want ads, and, by all means, completely bypass the Human Resources department. Job seekers will learn how to: * Get high quality interviews without a resume
* Get simultaneous offers from several companies
* Control and direct interviews
* Use the Internet without posting a resume anywhere
* Negotiate the best offers
* Beat psychological tests

Based on his experience as a corporate executive, college professor, and headhunter, Dr. Cohen provides professional techniques that apply to anyone entering the job market for the first time, or job-hopping very early on in his/her career.

Translated into Spanish, Danish,  Korea, Polish, and Chinese.

 

Building a Mail Order Business, John Wiley & Sons, Inc., 1996. Translated into Chinese, Hard Cover

Editorial Review: This update of previous bestselling editions is an unbeatable treasury of terrific direct marketing ideas from one of the most respected experts on marketing and entrepreneurship. Highlights the latest legislation, the newest technology and today's best direct marketing techniques including advances in telemarketing. Packed with timely illustrations, sample ads, offers, mailing pieces and promotional gimmicks. With more than 80,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. 

IN STOCK

Executive "Stuff of Heroes" Briefcase in black synthetic canvas with zippered side pocket and Stuff of Heroes Logo and the Eight Universal Laws of Leadership listed on side.  $19.95 + 4.95 p&h.

 

TO CONTACT US: CALL (626) 791-8973 or write wcohen@stuffofheroes.com

www.stuffofheroes.com

 

"Makes a significant contribution to the art of leadership." - Admiral Elmo R. Zumwalt, former Chief of Naval Operations