.
. . a must read by aspiring leaders in and out of uniform” – Gen. Alexander
Haig, Jr. former Secretary of State
BOOKS, CD ROMS, AND VHS BY DR. COHEN AVAILABLE NOW
"Extraordinary
achievements demand extraordinary leaders."



NEW BOOK!!!

NEW BOOK!!!
A Class with Drucker: The Lost Lessons of the
World's Greatest Management Teacher
Published by AMACOM - Release date November 2007
Available for advanced order at book stores or on
the Internet
This book has already set sales records as
pre-published foreign
rights sales are the highest in AMACOM's 45-year old history.
Long considered the world’s greatest thinker and
writer on management, Peter Drucker’s teachings continue to
inspire leaders everywhere. From 1975 to 1979, author William
Cohen studied under the Great Man and became the first graduate
of his doctoral program. What Drucker taught him literally
changed his life. In a matter of a few years, he was
recommissioned in the Air Force and rose to the rank of major
general. Eventually, he became a full professor, management
consultant, multibook author, and university president – as well
as maintaining a nearly lifelong friendship with the master.
In A Class with Drucker, Cohen shares many of
Drucker’s teachings that never made it into his countless books
and articles, ideas that were offered to his students in
classroom or informal settings. Cohen expands on Drucker’s
lessons with personal anecdotes about his teacher’s personality,
lack of pretension, and interactions with students and others.
He also shows how Drucker’s ideas can be applied to the
real-world challenges managers face today. Now every reader can
benefit from Drucker’s thoughts on such topics as:
* what everybody knows is frequently wrong * why everyone
should approach problems with their ignorance * top executives
should stay no longer than six years * some so-called menial
tasks can only be done by the boss * what everyone needs to be
an effective manager * why self-confidence is a necessity
Enlightening and intriguing, A Class with Drucker will
enable anyone to gain from the timeless wisdom of the inspiring
man himself.
|
ADVANCED PRAISE FOR A CLASS WITH DRUCKER
A fresh look at the timeless wisdom
of Peter Drucker. This riveting book reveals previously unpublished ideas that
Drucker shared with his students and offers a glimpse into what it was like to
know the man himself. - Edward T. Reilly, President and CEO, American
Management Association
A Class with
Drucker
is more than a book – it is a great gift, bringing Peter Drucker and his
classroom alive for all of us who never had the privilege of a class with
Drucker . . . Bill Cohen’s journey with Drucker adds a new dimension to our
understanding and appreciation and keeps the Drucker legacy vibrant and alive
for future generations. - Frances Hesselbein, Chairman and Founding President
Leader to Leader Institute
Bill Cohen
brings that laboratory of learning alive to those of us who didn't have the
pleasure, privilege or opportunity to sit at the feet of the master in Peter's
classroom. One can feel the energy, the humor, the discipline, the interaction,
the edge, the energy, the simplicity and the relevance of Peter's practice of
teaching. This is a gift Bill has produced as a way of returning the favor and
blessing of Peter's friendship and caring for Bill over more 30 years. - Ira
Jackson, Dean Peter F. Drucker and Masatoshi Ito Graduate School of Management,
Claremont Graduate University
Of the
thousands of testaments written about a giant of our times – none can rival
this. Only one person in the world could have written this book. Bill Cohen
spent years at the “feet of the master” and has learned well the lessons only
Drucker could have taught. Cohen has captured the essence of Drucker in every
page of this marvelous book. Bravo, Bill – Peter would be proud! – Bill
Bartmann, Billionaire Business Coach and winner of the National Entrepreneur
Award from NASDAQ, USA Today, Merrill Lynch and the Kauffman Foundation
Entertaining
and thought provoking, Bill Cohen combines Peter Drucker's teaching methods and
classroom stories with personal vignettes and insights. An excellent read for
all interested in awakening their managerial thinking. - Len Kwiatkowski,
Brigadier General, USAF, Ret., Vice President and General Manager Military
Space Programs, Lockheed Martin Space Systems Co
Bill Cohen
has given us a practical guide to some of Peter Drucker's most essential
teachings, but he has done so in a style that you don't often find in a volume
on management. This is a book marked by cherished memories, deep affection and a
sense of joy—a student's tender tribute to a master teacher. -- - Rick
Wartzman, director of the Drucker Institute at Claremont Graduate University and
co-author of The King of California: J.G. Boswell and the Making of a Secret
American Empire.
“Bill Cohen
was a singularly stimulating and attractive student from whom my colleagues on
the faculty and I learned at least as much as we could teach him.” – Peter F.
Drucker, 1983
A note about books carried in stock.
All
books in stock can be autographed on request.
The books which I carry in stock are listed as: IN STOCK
. The others can be obtained at your local book store or through amazon.com,
barnesandnoble.com, or one of the other
online book sellers.
To
order a book from this site, I need:
1.
The name of the book or books.
2.
Your name and shipping address.
3.
Your VISA or Master Card number.
4.
The expiration date.
To order books send the order to wcohen@stuffofheroes.com.
If
you wish, you can give this information by telephone at (626) 791-8973.
All books in stock can be autographed at no extra charge
on your request.
SALE
- LIMITED QUANTITIES AVAILABLE WHILE SUPPLIES LAST
CD
ROM "The Leader's Library of Resources"
Contains:
1.
The Complete Text of 5 Important Books for Leaders
-
The Autobiography of Benjamin Franklin
-
Sun Tzu
-
Xenophon's Anabus
-
Personal Memoirs of U.S. Grant
-
Increasing Human Efficiency in Business
2.
Direct Links to 100 Resource Books and Articles for Leaders Online Which Can Be
Downloaded
3.
Links to Online Libraries of More Than 100,000 Free Books
4.
Links to More Than 1,000,000 Articles of Interest to Leaders Online
Original
Price $ 99.95 Sale Price $49.95 + 6.95 p&h
Note:
Because this CD was published in 2003, a few of the links in items 2-4 may no
longer exist - the majority however are still good.
Book:
How To Make It Big as a Consultant, 2nd ed. Hardcover
See
full description below for 3rd edition.
Original
Price $ 26.95 Sales Price $13.95 + 6.95 p& h
_________________________________________________________________________
REGULAR
STOCK
IN
STOCK
The Wisdom of the Generals:
From Adversity to Success and Fear to Victory (Prentice Hall Press, 2001),
$22.00 + $6.95 p&h.
Editorial Review: A unique collection of words of inspiration from military
leaders throughout the ages plus illuminating discussions from a former U.S. Air
Force officer and corporate leader of the application of each saying to everyday
life. From Alexander the Great to Colin Powell, outstanding military leaders
have inspired troops to victory not by action alone, but by words of courage and
conviction. William A. Cohen, author of the newly revised management classic,
Wisdom of the Generals, brings together 150 resounding
pronouncements and reflections from the world's most celebrated military
leaders, from ancient times to recent history. Cohen then illustrates the
practical lessons learned from these leaders which can be applied to everyday
life.
Translated
into Hebrew, Arabic, and Portuguese.
HARD COVER EDITION ONLY IN STOCK
The
New Art of the Leader, Prentice-Hall, 2000, 2002, Hard Cover $23.00 + $ 6.95
p&h
Editorial Review: A fully updated edition of the management classic--widely
praised by CEOs and military commanders--celebrating military leadership as a
winning model for effective leadership in business. Recent research published
in Fortune Magazine and The Wall Street Journal not only laud military methods
for business, but one survey indicates that the military profession is one of
the most respected in the country. William Cohen, a prolific author of business
books who has a wealth of leadership experience as both a military officer and a
corporate executive, now updates his best-selling leadership manual for a new
generation of aspiring leaders. With a firm focus on the practical and the
attainable, Cohen shows precisely how to apply the winning tactics of military
leadership to modern business. This revised edition features outstanding
leadership examples from Desert Storm and Bosnia, including the experiences of
General Norman Schwarzkopf and General Colin Powell. Every concept and every
technique is demonstrated by a real life example from battle and/or the
boardroom. It also showcases the skills and drive of remarkable business
leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and
Howard Schultz (CEO, Starbucks).The New Art of the Leader teaches exactly how to
apply military leadership techniques from all military services, many countries,
and many centuries to modern businesses using dramatic examples from both combat
and civilian organizations. 
First edition Recommended by Barry Goldwater, Fortune 500
CEOs, the Supreme
Allied Commander Europe, the Chief of Staff of the Air Force, the Chief of Naval
Operations and others. Translated
into German, Korean, Arabic, Indonesian, Spanish, Chinese, Bulgarian,
Russian, Japanese, and Danish. Selected as a Best
Business Book of the Year by Library
Journal. Macmillan Fast Track selection. Audio version in Japanese.

The Stuff of Heroes: The Eight
Universal Laws of Leadership, Longstreet Press, 1998. Hard Cover (Limited
Quantities in Stock) $24.00 + $6.95 postage and handling
An eye-opening look at how leadership skills in combat can yield dramatic
results in the business world.
A Los Angeles Times Best Seller.
General Ronald Fogleman, USAF (Ret) former Chief of Staff, USAF
wrote the foreword to this book.
It was recommended by General H. Norman Schwarzkopf, USA (Ret),
General Alexander Haig, Jr. former Secretary of State,
Barry Gordon, Past (and longest serving) President, Screen Actors Guild, Frank Borman, former Astronaut and CEO, Eastern Airlines,
Robert A. Lutz, Chairman, General
Motors Corporation Corporation,
Phillip B. Rooney, Vice Chairman, The Servicemaster Company
and many others.
IN STOCK

Stuff
of Heroes on VHS: Full color, live,
recording of Bill Cohen sharing his famous Stuff of Heroes presentation before a
live audience. It will demonstrate the 8 universal laws of leadership in
such a way that you will never forget them. The Institute of Leader Arts, 2003.
VHS 54 minutes in duration. $39.95 + $6.95 p&h

SECRETS OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE;
ACHIEVE THE EXTRAORDINARY, AMACOM, 2006, Hard Cover
SECRETS
OF SPECIAL OPS LEADERSHIP: DARE THE IMPOSSIBLE - ACHIEVE THE EXTRAORDINARY represents
my recent massive study into special operations leadership techniques --- not
just one special ops organization, and not just U.S. special ops, but foreign as
well. So there are techniques gleamed from U.S. Special Forces, Delta Force,
SEALS, Marine Recon, Air Commandos, Rangers, SAS, Israeli Sayeret Makal and more
going back not just to World War II, but through 7000 years of warfare. This is
NOT a "business is war" book, but you will learn how to apply these
eye opening concepts directly to business and other organizations.
About
this book, Frances Hesselbein, former President of the Girl Scouts of America,
Chairperson of the Leader to Leader Institute wrote:
"Leaders
in all three sectors will find inspiration in the fourteen strategies this
remarkable new leadership resource provides. It's not about theory. but stirring
lessons from leaders in action in every chapter."
Former
Ranger Brace Barber, author of No Excuse Leadership wrote:
Immediately
engaging. Immediately useful. Invaluable insights for business leaders who want
to gain a competitive advantage by taking ordinary resources and using them
extraordinarily."
Available
now online or at your local bookstore.
The
Art of the Strategist: 10 Essential Principles
for Leading
Your Company to Victory, AMACOM, 2004, Hard Cover
Editorial
Review: What can two thousand years of winning strategy do for your business?
From ancient battlefields to the modern business landscape, competitors have
tried innumerable approaches to conquering adversaries. Success for the victors
has taken many forms and traveled many paths, but at its heart, winning strategy
can be boiled down to ten universal principles. When learned and implemented,
these principals become powerful drivers of business excellence. Renowned
strategy expert William A. Cohen, whose considerable experience in the military,
corporate, and academic sectors forms the basis for The Art of the Strategist,
presents the timeless lessons. With examples including the conquests of Hannibal and Alexander the Great, the
political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger,
and the business successes of internet giant VeriSign and other high-profile
companies, The Art of the Strategist proves how superior strategy trumps
other factors in almost every competitive arena. The ten lessons in turn form a
roadmap to decisive victory in business.
Translated into Korean and Russian. Special English edition
published for India, Sri Lanka, Nepal, Bangladesh, and Pakistan. This book
was recommended by General James B. Dalton, Former Chief of Staff of NATO (who
also wrote the forward), J.
B. Hilmes, Lieutenant General, US Army (RET), Group Executive VP, Computer
Science Corporation
, Reginald Rhein, former Business Week magazine writer and current
Washington editor of Scrip World Pharmaceutical News, Dave Logan, Ph.D,
Associate Dean for Executive Education, Marshall School of Business, University
of Southern California and Co-author of The
Coaching Revolution
, Dr. Edwin l. Hullander, Senior Economist, U.S. Agency for International
Development
, Michael A. Mische, CEO, Synergy Industries, former Principal, KPMG Peat
Marwick and author of Strategic
Renewal: Becoming a High-Performance Organization, Harvey
Knell, CEO, KCM Management, Inc., Former President and CEO Grace Homes Centers
West, Herbert Y. Schandler, PhD, George C. Marshall Professor of Grand
Strategy, and former Chairman of the Strategy Department, Industrial College of
the Armed Forces, Ambassador Ronald F. Lehman II, Ph.D. former Director of the US Arms
Control and Disarmament Agency and Assistant Secretary of Defense for
International Security Policy
, Lt. General (Res)
Amnon Lipkin-Shahak (former Chief of Staff Israel Defense Force)
Available
now online or at your local bookstore.

The Marketing
Plan, 5th ed. John Wiley & Sons, Inc., 2005 - Soft Cover
Editorial
Review: Easy-to-follow, step-by-step instructions will enable readers to
develop a professional marketing plan. A wealth of convenient forms
focus attention and, once completed, serve as the basis of the marketing plan.
Includes numerous sample plans which motivate and reinforce comprehension.
Available
now online or at your local bookstore.
LIMITED QUANTITIES IN
STOCK
Model
Business Plans for Service Businesses, John Wiley & Sons, 1995,
Soft Cover, $22.95 plus $6.95 p&h
Editorial
Review: Consultants charge up to $50,000 to write a business plan but this book
offers 13 sample plans which readers can use as a source of ideas to compose
their own. Contains samples for a broad cross-section of service businesses
ranging from newsletter publishing to child care. Each plan describes the target
market for the service, the marketing plan along with the specific strategy for
promoting the service and financial projections including estimated start-up
costs, required capital and projected revenue.
LIMITED QUANTITIES IN
STOCK
Model
Business Plans for Product Businesses, John Wiley & Sons, 1995, Soft
Cover, $22.95 plus $6.95 p&h
Editorial Review: Supplies readers with twelve complete model
plans that shows what an outstanding business plan should look like. All types
of product businesses are covered—from selling computers to exercise
equipment. These plans describe the target market; marketing plans and
positioning and promotion strategies; financial projections including start-up,
capital requirements, projected revenues and more.
The
Entrepreneur and Small Business Marketing Problem Solver, John Wiley &
Sons, 1991, Soft Cover
Editorial
Review: Focuses exclusively on the marketing concerns of small businesses. Helps
the small business owner be successful in marketing. Each chapter stands alone
and covers a specific class of marketing problems. By putting all essential
information about marketing at the reader's fingertips, it comprises his best
first investment.
LIMITED QUANTITIES OF HARD COVER AND SOFT COVER IN STOCK
How
To Make It Big As A Consultant,3rd ed AMACOM, 2001, Hard Cover $32.95 +
$6.95 p&h Soft Cover $17.95 + $6.95 p&h.
Editorial
Review: With over 70,000 copies in print--this is the classic guide to success
in the demanding world of consulting. A consultant is an entire company all
rolled up into one person! A consultant acts as marketer, salesperson, subject
expert, legal adviser, accountant, negotiator, and more! In other
words--consultants need help! That's why HOW TO MAKE IT BIG AS A CONSULTANT
keeps selling and selling. Written by a veteran consultant (with hundreds of
consulting engagements to his credit), this up-close-and-personal guide is
filled with highly-focused, detailed advice on every aspect of starting up and
maintaining a highly lucrative consulting career. Completely updated, the third
edition includes new chapters on how to do effective research, and how the
Internet can provide a multitude of business opportunities. All the basics that
make this book a favorite are still included, such as how to:* Understand what
clients think they need (and analyze if it's what they really need) * Market the
business--both directly and indirectly * Create the structure for an assignment
(proposals, pricing, contracts, scheduling) * Solve clients' problems (using the
Harvard Case Study Method) * Structure and run the business (all the legal, tax,
and insurance issues) * Grow and evolve to become an outstanding consultant--one
that clients turn to again and again.
Selected as a Best Business Book of the Year by Library
Journal. Macmillan abridged books selection.
Translated into Italian and Spanish. Fortune Book Club Selection. Newbridge Communications
Executive Book Club selection.
Available
now online or at your local bookstore.
LIMITED QUANTITIES IN STOCK; PUBLISHED IN SOFT COVER ONLY
The
Entrepreneur and Small Business Problem Solver, 3rd ed. John Wiley &
Sons, 2006 $24.95 + 6.95 postage and handling
Since I wrote the first
edition in 1982, The Entrepreneur and Small Business Problem Solver has
sold almost 100,000 copies. Several years ago the Christian Science Monitor did
a review on an earlier edition and wrote:
"If
you get just one book on entrepreneurship, get this one."
Here's the official editorial review:
"For more than a decade, The
Entrepreneur and Small Business Problem Solver has been the go-to
resource for budding entrepreneurs and small business owners alike. Now in its
Third Edition, this classic has been revised and updated to meet the needs of
the modern reader in today's fast-paced business environment. Covering
everything from getting a start-up loan to introducing a new product, this
comprehensive guide shows you how to deal with the common problems every small
business faces-without hiring expensive outside help.
"This handy guide is packed with
the kind of essential, down-to-earth advice everyone running a small business
needs-whether you need help with your business plan or collecting a small debt.
This new Third Edition features new information on tax law changes,
technological advances, and changes in government services, and includes an
entirely new chapter on Internet marketing and e-commerce. Focused on
practicality, the book also features downloadable, chapter-ending worksheets
that will help you retain what you learned and implement it correctly. A truly
unique source for sound business guidance, The Entrepreneur and Small
Business Problem Solver, Third Edition is an invaluable reference that
every business owner needs.
"Inside, you'll find world-class
guidance on these topics and more:
- How and where to find start-up
capital
- Insuring your business
- Extending credit and collecting
debts
- Financial record-keeping
- Carrying out marketing research
- Pricing products and services
- Marketing and advertising your
business
- Doing business and marketing online
- Recruiting and managing employees
- Protecting your business and
avoiding rip-offs"
Fortune Book Club selection.
Developing
a Winning Marketing Plan, John Wiley and Sons, 1987.
IMPORTANT
NOTE FROM THE AUTHOR: This book is outdated and purchase is no longer
recommended. The book, THE MARKETING PLAN (shown elsewhere) is current and published by the same publisher.
Translated into Italian and Spanish.
IN
STOCK
Marketing
Your Small Business Made E-Z (with Marshall Reddick), Made Easy Products,
Inc., 2000, Soft Cover $14.95 + $6.95 p&h
All
the tools to make your small business a success, from marketing research and
test marketing on a budget to developing powerful product distribution.
Marketing
Your Small Business Made E-Z (with Marshall Reddick), Made Easy Products,
Inc., 2000, CD ROM $14.95 + $6.95 p&h
IN
STOCK

Break
the Rules: The Secret Code to Finding a Great Job Fast, AMACOM, 2001, Soft
Cover, $15.00 + $6.95 p&h
Editorial Review: In this fast-paced, high-tech era, job-hopping has become a
job in itself and the competition is fierce. To be successful, job seekers need
a strategy that makes them stand out. In this revolutionary book, Dr. William
Cohen presents the techniques to gain an upper-hand in the market and find not
just a good job, but a great one. Turning conventional advice on its head, and
following the notion that “rules are made to be broken,” this unique guide
lists every important rule of job hunting one must break in order to land a
top-notch job. For example, rarely send a resume, always disregard the
instructions in want ads, and, by all means, completely bypass the Human
Resources department. Job seekers will learn how to: * Get high quality
interviews without a resume
* Get simultaneous offers from several companies
* Control and direct interviews
* Use the Internet without posting a resume anywhere
* Negotiate the best offers
* Beat psychological tests
Based on his experience as a corporate executive, college professor, and
headhunter, Dr. Cohen provides professional techniques that apply to anyone
entering the job market for the first time, or job-hopping very early on in
his/her career.
Translated into Spanish,
Danish, Korea, Polish, and Chinese.
Building
a Mail Order Business, John Wiley & Sons, Inc., 1996. Translated into
Chinese, Hard Cover
Editorial Review: This update of previous bestselling editions is an
unbeatable treasury of terrific direct marketing ideas from one of the most
respected experts on marketing and entrepreneurship. Highlights the latest
legislation, the newest technology and today's best direct marketing techniques
including advances in telemarketing. Packed with timely illustrations, sample
ads, offers, mailing pieces and promotional gimmicks. With more than 80,000
copies sold, this amazing manual has become a classic in its field--and
rightfully so. Nowhere else will you find--in one book--so much valuable
information on achieving success in the mail order business. Dr. Bill Cohen has
drawn on his decades of experience testing, researching, and constantly refining
the mail order techniques described in this invaluable guide. Building a Mail
Order Business offers a virtual treasury of techniques and methods guaranteed to
work in the real world of selling through the mail. You'll get practical advice
and learn tricks of the trade that will get you started quickly, with the fewest
missteps and greatest chances for success.
IN
STOCK
Executive "Stuff of Heroes"
Briefcase in black synthetic canvas with zippered side pocket and Stuff of Heroes Logo
and the Eight Universal Laws of Leadership listed on side. $19.95 + 4.95
p&h.
TO
CONTACT US: CALL (626) 791-8973 or write wcohen@stuffofheroes.com
www.stuffofheroes.com
"Makes
a significant contribution to the art of leadership." - Admiral
Elmo R. Zumwalt, former Chief of
Naval Operations